Selected work.
Selected responsibilities, decisions and outcomes across twelve major projects and organisations.
Qiddiya Investment Company
Corporate, construction and development communications for a major PIF-backed destination company.
Explore project
LIV Golf
Seconded into the league’s communications team, advising senior leadership and directing international event and partnership programmes.
Explore project
Saudi Pro League
Led international communications and executive counsel through a period of unprecedented global attention.
Explore project
Wasl Asset Management Group
Helped develop Viya with the Dubai Golf team, from the business case and commercial proposition to the app and market launch.
Explore project
Aldar Properties
Marketing and communications for the integration of three Abu Dhabi golf and leisure properties into the Viya-managed portfolio.
Explore project
SharkNinja
Middle East account lead, setting locally driven communications strategy across consumer product categories.
Explore project
WTA Finals Riyadh 2024
Senior on-the-ground communications advice and international media strategy for a closely scrutinised global sporting event.
Explore project
AlUla Tour
Led local and international media operations across the 2024 and 2025 editions of the professional cycling event.
Explore project
Modon Holding · Surf Abu Dhabi
Led a two-year development-to-launch communications programme and supported three World Surf League events.
Explore project
Topgolf Dubai
Led integrated marketing from pre-opening through launch and performance-led commercial growth.
Explore project
Saudi Ministry of Sport
Led communications planning and media operations across high-profile international sporting events.
Explore project
Dubai Golf
Seven years in-house across golf, hospitality and leisure marketing, including progression to Interim Head of Marketing & Communications.
Explore project