Saudi Ministry of Sport
Leading communications strategy and media operations supporting Saudi Arabia’s growing programme of international sporting events.
The remit.
My work included communications strategy, media engagement and live-event delivery across international sporting properties, working with event organisers, federations and senior stakeholders.
Selected experience.
For WTT Saudi Smash 2024, I led communications strategy and media operations, bringing together international media requirements, event messaging and on-the-ground coordination. Related event experience across tennis and cycling is explored in the WTA Finals and AlUla Tour case studies.
The perspective.
This work required both planning and practical delivery: preparing stakeholders, coordinating press activity, managing competing priorities and maintaining consistent communications throughout major events.