Topgolf Dubai
Owned integrated marketing and communications across launch planning, brand introduction and performance-led commercial growth for Topgolf Dubai.
Building a new category.
I worked on Topgolf Dubai from its initial announcement, developing awareness and positioning for a brand with little recognition among UAE audiences. The aim was to establish the venue as a destination for residents, visitors and corporate groups.
An integrated remit.
I led marketing and communications across PR, digital, social, experiential events and partnerships. During COVID-19, the opening plan was repeatedly adapted to changing restrictions without losing the launch’s momentum.
From awareness to performance.
Following opening, the strategy was closely linked to bookings, footfall, events and revenue. Topgolf Dubai went on to become one of the brand’s strongest international venues, ranking among the top three locations globally on a consistent basis.
“The brand new, ridiculously fun entertainment destination that has opened in the city.”