LIV Golf
Seconded into LIV Golf’s communications team as an international event lead and senior adviser, supporting executives, reputation, media operations and major commercial announcements.
The remit.
Seconded into LIV Golf’s in-house team, I led international event communications, translating league-wide priorities into market-specific plans while operating directly alongside league leadership, players, teams and external partners.
International delivery.
I directed media plans, press operations, spokesperson preparation, interviews, press conferences and reactive communications across events in markets including Hong Kong, South Korea, Singapore, Mexico, Spain, the UK and Saudi Arabia. I also supported US tournament activity.
Beyond tournaments.
My responsibilities extended to corporate and commercial announcements, including partnership communications involving HSBC and Riyadh Air, as well as senior advice on sensitive league-wide developments. The role combined strategic judgment with hands-on delivery in demanding live-event environments.
“The heavyweights put on a show, though, and there was drama until the final shot … this was still a big success for LIV.”