Qiddiya Investment Company
Corporate, construction and development communications for one of Saudi Arabia’s largest destination projects, alongside major sports and entertainment announcements.
Communicating a city under construction.
I lead communications across major company and development announcements for Qiddiya Investment Company (QIC), supporting a programme that spans corporate milestones, construction progress, strategic partnerships and the introduction of new destination assets.
The work requires translating complex development and delivery information into clear messaging for international media, industry audiences, partners and wider stakeholders — while maintaining consistency with QIC’s corporate narrative and the long-term development of Qiddiya City.
Development milestones with international relevance.
My work during 2025–26 has included communications around the National Tennis Centre announcement, the Sir Nick Faldo-designed National Golf Club and wider progress across Qiddiya City’s sport and entertainment portfolio.
The broader development programme has included major public milestones around Six Flags Qiddiya City, Aquarabia and PlayMaker Studios, alongside construction and launch communications for the National Tennis Centre, National Golf Club, Speed Park Track and Mercedes-AMG World of Performance. My responsibility is to make progress across these different assets intelligible to business, construction, sport and international audiences, while supporting the company’s corporate positioning.
Managing multiple stakeholders and disciplines.
I develop messaging, advise senior stakeholders and coordinate communications across different asset teams, technical specialists and external partners. This includes international media strategy, executive and project spokesperson preparation, press materials and announcement execution.
The responsibility is to connect individual construction and asset milestones to the wider QIC investment and development story, ensuring accuracy, clarity and relevance across business, construction, sport and international news media.
“Qiddiya is the centerpiece of Crown Prince Mohammed bin Salman’s push to diversify the economy and reshape social life in the kingdom.”