Selected work / 07 of 12
WTA Finals Riyadh
International and regional communications around one of the biggest events in women’s tennis as the Finals came to Riyadh.
The brief
Introduce a major global tennis event to Riyadh.
Support communications around the WTA Finals with international and regional media strategy, event communications, athlete and tournament storytelling, media operations, stakeholder management and positioning within the wider Saudi sports story.
Approach
Keep the sport at the centre.
Player stories, competition, access and the significance of the tournament came first. The broader story of Saudi Arabia’s international sports calendar supported rather than overwhelmed the sport itself.
International media coverage
“Last year was a new tournament in a new market and it was successful.”
78MGlobal audience reported by the WTA for the 2024 Riyadh Finals.
+160%Higher than the previous year-end Finals audience, according to the WTA.
GLOBALInternational media strategy, press operations and tournament storytelling.