SharkNinja
Middle East account lead, responsible for locally developed consumer communications strategy across Shark Beauty, Shark Home and Ninja Kitchen in the UAE and Saudi Arabia.
The remit.
As Middle East account lead, I shape regional strategy and advise stakeholders on product launches and ongoing consumer engagement. The work spans earned media, editorial seeding, partnerships, events and an always-on press office, connected to awareness, consideration and commercial priorities.
Featured campaign: Shark ChillPill.
We positioned Shark ChillPill as a practical companion for summer travel and fitness in the UAE, building an integrated programme across media relations, product seeding, partnerships and experiential activity.
What mattered.
The campaign generated strong-quality editorial coverage and consumer excitement around the product. It is an example of developing a locally relevant story for a global product and bringing it to life through several complementary channels.
“There’s a consistent glow that no moisturiser, serum, or face mask has ever helped me achieve.”